My name is Ani and I am from Washington state where I attended and graduated from The Art Institute of Seattle for video production. From there I worked at a few television stations including KHQ-TV in Spokane before moving to Monterey, California in 2010. I have worked with Cowles California Media at KION-TV, DGT Design & New Media, and later Cruzio Internet.
In my free time I really enjoy drawing cartoons, playing videogames, and dungeons and dragons.
Working in the newsroom requires the ability to to work under pressure in a time sensitive environment. One of my finest moments in a leadership role was while I was a director of the two hour newscast, Northwest Today. Before the first commercial break, my team was informed that the commercial server went down and was unable to any commercials. I was faced with a unique challenge of keeping the crew to working together and keeping all crew members, anchors, and Master control informed of all changes I had to make.
In the end, I was able to deliver a two hour long newscast without any mistakes being made on air. While the first 36 minutes of the show didn’t contain any commercials, I made sure that every paid spot was played later in the newscast so that no money was lost.
I took the lead in the redesign for all television station websites owned by Cowles California Media Company. This project involved meeting with managers of all departments and coming up with a website design that would help serve both the News and Sales department.
The website needed to be clean, user friendly, organized and able to hold a lot of information and news, and still have advertisements in prime locations that would be appealing to clients. In addition to granting final approval on all design work, I was responsible for transporting content to the new web platform and training employees on how to use the new CMS tool provided by WorldNow.
Through television stations, I have worked with a variety of clients, business owners, and agencies. I have learned during my 6 years of experience, the importance of learning and addressing the client’s needs while also remaining flexible. Some of the clients I have worked with had very little knowledge in web or advertising and needed help with developing their visions. Other clients have been very clear on exactly what they want and I have always worked hard to put it to pixels. No matter the client, I always try to remain flexible and open to maintain a friendly relationship with them while delivering a quality product.
It was a small project, but one that provided an interesting challenge that was fun to figure out. I was presented with the task of designing a business card that contained 7 logos, 6 URLs, 3 phone numbers, 2 addresses, name, title, and email. After several revisions I was able to come up with a double sided business card that still fit with the contemporary design the company was looking for. The final result is in my portfolio.
